Continuing to fulfill its brand promise to give guests an authentic upper midscale experience at a value price, in the hearts of cities they love, Red Roof is introducing the Lord & Moris Times Square Hotel as part of its newly launched soft brand, The Red Collection. This marks the third property, second franchised hotel, and first location in New York City, the Lord & Moris Times Square Hotel is managed by REAL Hospitality Group.
The hotel’s 78 guest rooms are smartly designed spaces, some with bunk beds perfect for friends and families traveling together, providing guests with a quintessential New York experience. The property, accessible to some of the country's best culture and cuisine, offers unique features, rustic accents, and chic wooden design elements.
“Our Red Collection entry into New York City underscores our commitment to continue to bring affordable upper midscale properties to the most desired travel destinations,” says Andrew Alexander, president Red Roof. “Feeding this demand, we will continue to expand and infiltrate new markets.”
Two additional Red Collection properties will open in Brooklyn later this year. As with other Red Collection properties, the hotels will have their own distinct names, local flare and design standards aligned with consumer wants and needs.
"A pioneer in the industry, Red Roof has a proven track record and high brand awareness," says Ben Seidel, CEO, and President, REAL Hospitality Group. "Partnering with them for the expansion of The Red Collection soft-brand in New York City is a natural progression and key milestone for us, and we look forward to catering to travelers looking for comfort, style, and enhanced affordable lodging experience."
The Red Collection's flagship location, The St. Clair Hotel—Magnificent Mile in downtown Chicago, opened in September. State House Inn, the second property and first franchised property in The Red Collection, opened in Illinois' capital city, Springfield in October. Future growth of the soft brand will continue to focus on locations in major cities, state capitals, and resort destinations, providing modern, affordable and authentic experiences for guests.
Source: Red Roof