Airbnb unveiled a roadmap for its core homes business that is designed to bring the transformative benefits of local, personal and authentic travel to every type of traveler on February 22. The roadmap includes:
- Four new property types: Vacation Home, Unique, B&B, and Boutiques (in addition to existing Entire Home, Private Room, and Shared Space)
- New tiers: Airbnb Plus and Beyond by Airbnb
- Airbnb Collections: Homes perfectly suited to every occasion
- Investing back in its community with a revamped Superhost program and a new guest membership program launching later this year
Airbnb co-founder, CEO, and Head of Community Brian Chesky said, “10 years ago we never dreamed of what Airbnb could become. In fact, people thought the idea that strangers would stay in each other’s homes was crazy. Today, millions of people every night do just that. But we want to go further by supporting and expanding our community so that in 10 years time, more than 1 billion people per year will experience the benefits of magical travel on Airbnb.”
New property types
The Airbnb Host Community is broad and diverse with more than 4.5 million places to stay around the world. Airbnb will add four new property types to its platform—Vacation Home, Unique Space, B&B, and Boutique. This will give greater choice of accommodation options to guests, provide greater transparency over the types of accommodation available, and help hosts better showcase what’s unique about them to better match with guests’ preferences. From the announcement date, Airbnb is making tools available to hosts to categorize their listings to an unprecedented level of detail in the travel industry, not only making it possible to organize everything by these seven core property types, but also opening the door to sophisticated search capabilities that will allow any traveler to find the host and home that’s right for them. All seven property types will launch to guests this summer.
Airbnb was initially designed mainly for solo travel but over the years, millions of people have found the platform suited to a range of different types of travel, whether that be families who want extra space and a place to cook, to adventurers who are looking for somewhere to stay off the beaten track. To meet the needs of such a diverse range of travelers, Airbnb is launching Collections—perfect homes for every occasion. The company launched Airbnb for Family and Airbnb for Work with Collections for social stays, weddings, honeymoons, group getaways, and dinner parties coming later this year.
New tiers: Airbnb Plus
To broaden the appeal of Airbnb to even more guests, and to recognize hosts who go above and beyond to provide hospitality, Airbnb launched a new tier of homes on Airbnb that have been personally verified for quality and comfort. Starting with 2000 homes in 13 cities available to book right now, Airbnb Plus is intended for guests looking for beautiful homes and exceptional hosts. Airbnb Plus homes have been inspected and verified in person against a 100 plus point checklist covering cleanliness, comfort, and design. Airbnb Plus hosts benefit from top placement, in-home services such as design consultation and expert photography, and premium support.
New tiers: Luxury
Following last year’s acquisition of Luxury Retreats, Airbnb today previews a new standard in travel—Beyond by Airbnb. Launching this Spring, Beyond by Airbnb will offer custom designed trips of a lifetime, including the world’s finest homes, custom experiences, and world-class hospitality.
Source & Images courtesy: Airbnb