Choice Hotels continues dual-brand expansion

Choice Hotels International, Inc. has opened its newest dual-branded Sleep Inn and MainStay Suites location in Sarasota, Florida. The dual-brand concept offers a range of accommodations, which appeals to business, leisure, and extended-stay guests, while giving owners and developers the benefits of lower costs to build and operate. The dual-brand concept continues to increase in popularity across the United States with more than 100 Sleep Inn and MainStay Suites dual-brand hotels open or in the pipeline.

The new-construction 86-room Sarasota hotel reflects both brands’ recently refreshed prototypes, including the Sleep Inn brand’s simply stylish, nature-inspired aesthetic and the MainStay brand’s open-concept design with sleek, modern amenities in all suites. Located at 5965 Brookhill Blvd., the Sleep Inn and MainStay Suites Sarasota is near some of the country’s best beaches at Siesta Key and Lido Key, as well as high-end shopping and dining at St. Armand’s Circle. The location is also close to Ed Smith Stadium, the spring training home of Major League Baseball's Baltimore Orioles, and Nathan Benderson Park, a 600-acre community park, featuring a rowing course and Regatta Center. There are also several universities, medical centers and technology companies nearby.

“As a leader in the midscale segment, Choice excels at providing developers great investment opportunities that also offer guests high-value, high-quality experiences. Our dual-brand concept fits this mold perfectly by lowering operating costs and providing a stay occasion for many types of travelers,” said Brian Quinn, vice president, head of development, new construction brands, Choice Hotels.

This property was developed by Choice Hotels’ 2016 Developer of the Year award winner, Robert Schlabach of Lieben Group LP.

The Sleep Inn and MainStay Suites Sarasota offers appealing amenities like in-suite kitchenettes, a resort-style pool, free hot breakfast and Wi-Fi, meeting spaces, a business center, and a fitness center.

“Sarasota has something to offer everyone: beautiful beaches, a vibrant arts and culture scene, and several colleges and universities. That, combined with a thriving high-tech business climate, make the Sleep Inn and MainStay Suites Sarasota the perfect addition to the community,” said Robert Schlabach, managing partner of Lieben Group LP. “Choice Hotels’ innovative dual-brand concept is a win-win for developers and guests alike.”

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SOURCE: Choice Hotels International, Inc.