Country Inns & Suites by Carlson, an upper midscale hotel brand announced it has changed its name to Country Inn & Suites by Radisson. This strategic name change will allow the brand and the individual hotels to leverage the global recognition and strength of the Radisson brand. Country Inn & Suites by Radisson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza. and Park Inn by Radisson.
The consumer-facing changes will be made in stages throughout the first half of 2018. Changes will include a new visual identity, updated logo, and refreshed marketing and hotel collateral.
"We are thrilled that Country Inn & Suites will have a new name aligning it more closely with our Radisson brands," said Ken Greene, president, Americas, Carlson Rezidor Hotel Group. "By aligning with our Radisson brands, Country Inn & Suites hotels will benefit from increased name awareness among new and prospective guests, while retaining its brand essence of modern country warmth enjoyed by our current guests."
Country Inn & Suites by Radisson will continue to offer warm, personal service and amenities that make for a comfortable stay. Signature brand amenities will remain, including free Wi-Fi, complimentary hot breakfast, fitness centers, and a Read It & Return Lending Library. The brand has over 480 hotels in the United States, Canada, Latin America, and India. In certain circumstances, some hotels might continue to use the former name past 2018.
Source: Rezidor Hotel Group N.V.