RLH Corporation announced the signing of the company’s first Signature hotel on February 6 since the brand’s dynamic refresh was recently introduced. The San Francisco property will feature eye-catching and exuberant style.
Signature San Francisco will be in the SOMA district, and is being revitalized and repositioned from a dated hotel into a vibrant and bold boutique hotel experience through focused renovations to guestrooms and common areas. The property features 34 guestrooms, including two suites, and will be outfitted with mid-century modern furniture, fun textures, and complementary design elements to craft a retro-modern feel with all the conveniences and comforts today’s traveler has come to expect.
“Signature San Francisco is the ideal property for our first re-designed Signature hotel,” said Amanda Marcello, vice president of brand development for Signature at RLH Corporation. “With distinctive mid-century modern design, Signature’s design intent and brand elements help a variety of assets gain modern style, market appeal, and a differentiated brand identity, positioning properties to gain rate elasticity, increase revenues, garner customer attention, and significantly improve return on invested capital for our hotel owners.”
Signature San Francisco will be located at 259 7th Avenue, just 3 blocks from Westfield Center and 5 blocks from Moscone Center, the city’s popular convention center. The hotel will feature Apple TVs, mobile check-in, and mobile key solutions, giving travelers of this tech-focused city seamless access.
Source: RLHC (Red Lion Hotels Corporation)