Hotels have always held a place in the art scene. Some more than others, but walls are typically never bare. More recently, hotels have been putting more time and thought into considering what type of artwork to use throughout their many different spaces. Art is chosen based on different reasons and variables. Below are a few reasons why―and ways how―hotels select the artwork they have in their guestrooms, lobbies, restaurants, and more.
Branding is huge in this digital age, so making sure that colors and schemes are along brand guidelines is a big reason why certain pieces are chosen. In the photo, you can see the gray, blue, muted gold, and white scheme throughout the room. This shows that the room not only encompasses the hotel’s brand, but also that the options are limitless. No room has to look the same, yet they all could if you wanted standardization for your guests. This helps with brand awareness and keeps a brand presence in the guests’ minds.
A LITTLE CONTRAST, PLEASE
Art does not always have to match or go with the color scheme in a space. Sometimes if the colors in the room are neutral or monotone, it is in the hotel’s best interest to liven up the space with a little color or design that appears fun and diverse. The same goes for a room that might be full of exciting colors. Throwing in a light and simple piece of artwork can help calm down the space and give the guests a sense of comfort and balance. This can also be a fun way to liven up a neutral guestroom bath, as shown here.
COMPLEMENT THE THEME
Some pieces of artwork are chosen based on how they complement the room’s color scheme. It is bold to have art that is similar in color to the walls and almost blends in with the rest of the space. Of course, there has to be balance, so not everything in the room should be the same color. Focus on incorporating more variety with pops of color and neutral wood tones to create a complete look that doesn’t overwhelm guests.
Dimension can make a room look grand. Now, the artwork does not have to be three-dimensional by any means, but adding a couple of pieces that make walls or furniture appear 3-D is always fun. Artwork similar to the pieces shown here are great for places that are trying to create eye-catching moments in unexpected places.
Artwork is important and should be taken seriously. If it does not speak to the designers, they will not put it up. Hotel designers have an “art sense” and know exactly what guests will be thinking and feeling once they step into a room. A piece has to depict exactly what the hotel stands for, and the impression on guests should not be anything less than positive. This is why there is so much thought that goes into hotel artwork.
ABOUT THE FIRM
Founded in 2001, Paradigm Design Group is an award winning interior design firm that specializes in the hospitality industry. The company has worked on projects throughout the U.S. and abroad for major hotel chains. Developing a meaningful design requires careful research of the location, property, and unique story of a space. It is that special consideration that sets Paradigm Design Group apart. The firm has also expanded its capabilities with PDG Studios, a boutique and lifestyle interior design services brand. For more information, visit www.paradigm-design.com.
Courtesy of Paradigm Design Group