Hyatt and Small Luxury Hotels of the World announce strategic loyalty alliance

Hyatt Hotels Corporation and Small Luxury Hotels of the World announced plans to bring World of Hyatt members opportunities to enjoy loyalty benefits in many more places. The launch is targeted for the end of the year.

Hyatt, a hospitality company with more than 700 hotels worldwide, and SLH, a collection of more than 500 independently owned luxury hotels around the world, are working together to offer World of Hyatt members the opportunity to earn and redeem points during stays at participating SLH hotels when they book through Hyatt channels.

“This is another example of how Hyatt continues to listen to the wants and needs of World of Hyatt members and take meaningful action,” said Mark Hoplamazian, president and CEO, Hyatt. “SLH’s high-end collection of boutique hotel experiences means our members will soon be able to earn and redeem World of Hyatt points in more places, including many new locations in Europe and Asia.”

“We are constantly looking for ways to add value for our many independently spirited hotels. This coming alliance with World of Hyatt does just that,” said Filip Boyen, CEO, Small Luxury Hotels of the World. “Our work together will allow World of Hyatt members to enjoy loyalty benefits across a wider choice of small independent luxury hotels. For SLH, our hotels are our brand, and we look forward to expected increased occupancy with significant exposure to the World of Hyatt program’s more than 10 million members.”

Small Luxury Hotels of the World matches independently minded guests with independently spirited hotels. The diverse collection of over 500 hotels in more than 80 countries around the world includes everything from cutting edge design hotels and city center sanctuaries to historic country mansions and remote private islands—all SLH hotels are consistently different, however, they are all united by the fact that they offer the best locations, highest quality, personalized service and a truly authentic way to discover a destination. Guests can join SLH’s loyalty program, INVITED, to receive Small Luxuries from their very first visit.

Source: Hyatt