Hospitality Trendz

THE COVER STORY Are soft brands a win-win? www.hospitalitytrendz.com Hot Zone: The Golden State of hospitality A fresh take on reception and lobby design SEPTEMBER-OCTOBER 2017 A source of hospitality industry insight Former AAHOA chairman Alkesh Patel’s life of service and leadership 30 44 Industry Spotlight: Making memories with Navin Shah of Royal Hotel Investments 38 Feature: Art installations can add local flavor MASTER OF THE STRATEGIC PLAN 18 62 46 50 Green Trendz: Honey, we’re here! 78 Innovations: Guest feedback in real time

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