Project spotlight: Crowne Plaza Riverside Village, South Carolina

Atlanta-based NorthPointe Hospitality Management has been selected to open and operate the Crowne Plaza Riverside Village in North Augusta, South Carolina.

The Crowne Plaza Riverside Village is scheduled to open by the end of 2018 as the accommodation piece of the $200 million-plus Riverside Village at Hammond’s Ferry development along the Savannah River. The development will be anchored by a new stadium and home for the Augusta Green Jackets minor league baseball team, an affiliate of the San Francisco Giants. The hotel is planned to be five stories with 180 modern rooms and suites, a 120-seat restaurant and bar, rooftop bar, ballroom, meeting rooms, outdoor pool, and fitness center.

Real estate services are provided by Ackerman & Co. and Greenstone Properties. The hotel project team includes Rabun Architects and Wakefield Beasley & Associates out of Atlanta; Birmingham, Alabama-based general contractor Brasfield & Gorrie; and Sims Patrick Studio of Atlanta for design.

Down by the riverside1
Crowne Plaza Riverside Village amenities
Crowne Plaza
  • Five stories
  • 180 rooms and suites
  • 120-seat wood-fired grill restaurant and bar
  • Rooftop bar
  • 10,000 square feet of meeting space, including
    • Ballroom
    • Meeting rooms
    • Exterior courtyard
  • Outdoor pool and event space
  • Fitness center
  • Total footprint: 122,655 square feet
  • Anchored by the new Augusta Green Jackets minor league baseball stadium

NorthPointe Hospitality Management will oversee the pre-opening sales and marketing, recruiting, and training for all operational aspects of the project. This will include a heavy emphasis on high-end food and beverage outlets, banquets, and culinary experiences and expertise.

Jeffrey Brower has been named general manager and will be responsible for the overall management, sales, and operations of the new five-story upscale hotel. The seasoned hospitality industry veteran is known for the successful executions of openings, turn-arounds, and takeovers. He was actively involved in seven hotel openings, both domestic and international, when he worked with The Ritz-Carlton Hotel Company.

Down by the riverside
Down by the riverside
About NorthPointe Hospitality Management

From beachfront builds to historic renovations, NorthPointe Hospitality’s expanding portfolio includes the Hilton Garden Inn in Albany, Georgia; The Partridge Inn in Augusta, Georgia (Curio Collection by Hilton); Holiday Inn Resort Jekyll Island, Georgia; the Hotel Indigo Charleston / Mt. Pleasant, South Carolina (opening Spring 2018); the Holiday Inn Express Charleston Medical Area; The Beach House Restaurant; and the boutique Beachview Club Hotel on Jekyll Island (opening second quarter 2018). The company’s leadership team has more than 40 years of experience with the country’s largest franchise, construction, banking and third-party management companies.

For more information about NorthPointe Hospitality Management, visit

Brower spent four years as the general manager of The Ritz-Carlton, Georgetown, a AAA Five Diamond Hotel. He also served as the general manager for The Union Station Hotel, an Autograph Collection Hotel, in Nashville, Tennessee. In addition, Brower was the general manager of The Partridge Inn in Augusta, Georgia for three years.

Riverside Village at Hammond’s Ferry is a new 30-acre mixed-use development that combines a beautifully crafted neighborhood, a vibrant town and event center, and sports complex all adjacent to the Savannah River. With the new stadium and a progressive live-work-play environment that combines apartments, single and multi-family housing, high quality office space, national and local retailers, artisans, and premier dining options, Riverside Village will reshape Augusta and North Augusta into a dynamic destination for both visitors and the local community.

“Riverside Village will be a truly transformative development for the North Augusta River Region,” said Greg Winey, president/principal of NorthPointe Hospitality. “The amount of planning and detail that have gone into this project is extraordinary. We are both proud and humbled by having the opportunity to run such a beautiful facility. With our management and ownership footprint already established at the renowned Partridge Inn in Augusta, we have a leg up on the project having established ourselves in the neighboring community.”