Rebranded The Whitley welcomes David Friederich as managing director

The Whitley—a Luxury Collection hotel soon to welcome guests in the heart of Atlanta’s urban chic Buckhead neighborhood—announced David Friederich as managing director of the upcoming hotel. In this role, Friederich will be responsible for managing the hotel’s day-to-day success and overseeing all operational aspects of the 507-room property.

“As we bring The Whitley to life and usher in a new generation for one of Buckhead’s most storied addresses, we’re excited to have David Friederich join our team,” said Gerald Barrack, senior vice president, operations and hotel transitions, HEI Hotels & Resorts. “With more than 20 years of luxury management experience, Friederich’s thorough understanding of, and vision for, the luxury space will help us solidify The Whitley as a truly iconic, sophisticated and hospitable haven in Atlanta.”

A seasoned leader and innovator in the hospitality realm, Friederich joins The Whitley after six years with the Kessler Collection. Prior to his time with the Kessler Collection, Friederich held management and director roles across a number of reputable luxury hotel and resort brands, including Rancho Valencia Resort, La Valencia Hotel, Keowee Springs Lodge and Spa, The Cloister Hotel at Sea Island, The Wigwam Resort, and Four Seasons.

Following an extensive rebranding and refresh, The Whitley is scheduled to open its doors December 1, 2017, and has started taking reservations from November 14.

Source: The Whitley via PRNewswire