Company continues focus on franchise development with an over 30 percent increase in franchise units
RLH Corporation announced on April 4 that it has entered into a definitive agreement to acquire the Knights Inn brand from Wyndham Hotel Group, a subsidiary of Wyndham Worldwide for an aggregate price of $27 million cash, subject to certain post-closing adjustments. Knights Inn is a hotel brand focused on getting the essentials right—a restful stay in a convenient location at an affordable price with more than 350 economy segment hotels across North America and a pipeline of an additional approximately 47 hotels. The transaction is expected to close in the second quarter of 2018, subject to customary closing conditions.
RLH Corporation expects the transaction to enhance franchise revenue and EBITDA growth and boost franchise profit margins as the company will be able to leverage existing technology and support systems. The transaction will be immediately accretive to the company’s earnings and cash flow.
“The acquisition of Knights Inn enhances RLH Corporation’s position as one of the 10 largest hotel franchisors in the world,” said Greg Mount, RLH Corporation president and CEO. “In the first quarter of 2018, we announced the sale of five hotels and committed to enhance the company’s aggressive organic growth with acquisitions that could be accomplished primarily with our existing cost base and resources. This acquisition will increase our franchise units by over 30 percent and we will continue to grow the brand aggressively as we have demonstrated with our other brands.”
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“Knights Inn owners will be quickly brought onto our state-of-the-art systems, a handpicked suite of the industry’s finest customer acquisition, guest management, and business intelligence tools proven to increase RevPAR, grow market share, and boost revenue for our brands,” added Mount. “Knights Inn will also feature our unique Hello Rewards guest recognition program, giving guests personal touches and extra perks across all our hotel brands.”
Source: RLHC (Red Lion Hotels Corporation)