Hilton has named Shruti Gandhi Buckley as global head of the company's Hampton by Hilton brand. In this role she will be responsible for the overall performance of the brand, including determining brand strategy, driving innovation and revenue, increasing market share, enhancing and evolving the guest experience, and serving as a brand liaison with owners and developers.
Buckley joined Hilton in early 2017 as vice president, strategic initiatives focused service brands, leading special projects and initiatives across the company's Hampton by Hilton, Hilton Garden Inn, and Tru by Hilton brands.
"We are extremely excited to have Shruti take on this important role for a brand that is central to Hilton's growth with over 2,200 hotels in 18 countries," said Jim Holthouser, executive vice president, global brands, marketing and loyalty, Hilton. "She has tremendous experience in consumer brand management, and a deep understanding of the hospitality business and our competitive set. Shruti has been a critical member of the team since joining Hilton, and we look forward to her continued insights as we elevate the Hampton by Hilton brand."
Buckley previously served as vice president and global brand manager of Marriott International's Fairfield Inn & Suites and Protea Hotels brands. In this role, Buckley was responsible for brand strategy, brand positioning and integrity, and the guest experience for over 900 hotels worldwide, contributing nearly $2 billion in sales revenue.
"It is truly an exciting time for Hilton and I am thrilled to be taking on this leadership role as we work together to define the future of hospitality," said Buckley. "The Hampton by Hilton brand is incredibly important to the Hilton portfolio, accounting for nearly 40 percent of our global supply and pipeline. I look forward to continuing to grow and enhance its value for our owners, and providing a highly appealing and differentiated experience for our guests."
Prior to her time at Marriott International, Buckley held marketing and brand management positions with leading organizations including Nestle, Unilever, Estee Lauder, Chanel Inc. and National Geographic. She has lived and worked in Europe and Asia, providing her with a deep understanding of the global marketplace and regional branding and marketing nuances.
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Image courtesy: © 2017 Hampton