The St. Clair Hotel, Red Roof’s first Red Collection property, officially opens in Downtown Chicago

The St. Clair Hotel, the first property in The Red Collection, Red Roof’s first soft-brand, will open in downtown Chicago at 162 E. Ontario Street, just one block from the Magnificent Mile, a premiere destination for shopping and dining. Designed to give guests an authentic upper midscale experience at a value price, The St. Clair Hotel’s 208 modern, amenity-filled rooms have been revitalized, renovated and upgraded. Guests can also expect a restaurant on premise in the future.

The St. Clair Hotel is in one of the most coveted locations in Chicago. Hyper-local, it’s at the intersection of St. Clair and Ontario, in the heart of Streeterville, a vibrant downtown Chicago neighborhood whose main attraction, the Navy Pier, is filled with amusement rides, gift shops and eateries; its docks are lined with sightseeing boats and bicycles. Beyond the Pier, the neighborhood boasts a range of entertainment options, from four-star French cuisine to Ohio Street Beach to the Museum of Contemporary Art. Close to The St. Clair Hotel, guests will be able to walk to the historic Water Tower and the iconic Chicago River.

Red Roof is entering a new sector with The Red Collection: upper midscale city center hotels that are unique and reflect the local vibe and culture of the city centers in which they’re located. Red Roof’s research showed that many of today’s travelers are not looking for hotels that are identified as “trendy” or “hip”. Instead they are looking for modern, accessible lodging with enhanced amenities in the heart of cities they love; prime locations near the activities they love to do.

Veteran franchisee, Packard Hospitality Management is introducing the first franchise property of The Red Collection, State House Inn in downtown Springfield, Illinois. Opening this fall, State House Inn, with 125 guest rooms, has undergone a full renovation; styled after the mid-century modern movement staying true to the era in which the hotel was originally built.

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SOURCE: Red Roof