Shake up your bar scene and become a destination
Want to know what the Sidecar, Martini, Mimosa, Singapore Sling, Rob Roy, and Corpse Reviver #2 have in common? They are all classic cocktails that were created in iconic hotel bars and have stood the test of time. Appealing to locals and transients alike, hotel bars have historically set the standards for imbibing culture around the world. The modern day craft and classic cocktail resurgence has rejuvenated hotel bars as destination bars for nearby residents. Due to this growth, another leading trend in the hotel world has debuted—bar takeovers.
A bar takeover can ensue in two different ways. Most commonly, it can feature a popular and talented guest bartender with an impressive following who showcases their talent in a new and different environment. Secondly, a sizable group of locals visit a hotel bar in part of a “crawl,” where social groups seek out hidden gems in order to expose locals to what’s happening in their neighborhood. Both of these options are fun and innovative ways to generate buzz and attract new clientele to hotel bars.
The modern day craft and classic cocktail resurgence has rejuvenated hotel bars as destination bars for nearby residents.
Keeping abreast of the food and beverage trends in the market, alongside building relationships with notable bar talent, allows for more successful takeovers. In today’s digital era, social media plays a key role in the beverage scene. Connecting to guests, especially regulars and nearby business clientele, is key as these are the people who support bar takeovers.
Image Courtesy of Don Riddle.
The marketing and public relations for the hotel is another great way to promote takeovers. Utilizing traditional media strategies to promote these events proves very successful. Public relations and marketing representatives send out the message that each takeover is a unique experience for individuals who may not have considered a hotel bar as part of their social repertoire.
Bar takeovers are fun and innovative ways to generate buzz and attract new clientele to hotel bars.
The key to a hotel bar takeover is choosing the right personality to take over, thus ensuring each guest receives impeccable service and has a unique experience every time.
About Tokiwa Sears
With a decade’s worth of experience and a lifetime love of food and beverage, Bar Margot bartender Toki Sears stirs up bold, fun, and fresh takes on classic cocktails. An Atlanta native, Sears brings an element of southern hospitality to each beverage she mixes. Sears thrives in the fast-paced and innovative cocktail scene in Atlanta and stays true to her philosophy: service first. Her love of beverage history inspires her to push boundaries and create fresh takes on classic favorites.
About Bar Margot
Bar Margot, located inside Four Seasons Hotel Atlanta, is a Ford Fry concept restaurant led by Executive Chef Michael Patria. Bar Margot’s menu injects traditional American cuisine with European and Asian influences. Guests can sample handmade pasta, charcuterie and cheeses, craft espressos and high-quality coffee selections, with a curated beverage program shaken and stirred by some of the city’s top bartenders. Since the opening in fall 2015, Bar Margot has quickly become one of Midtown’s most revered and awarded destinations.