U.S. hotel industry forecasted to continue on record-breaking track

The U.S. hotel industry is projected to continue posting record-breaking performance levels through 2019, according to STR and Tourism Economics’ revised forecast released at the NYU International Hospitality Industry Investment Conference on June 4.


2018 Forecast 2019 Forecast
Supply +2.0 percent +1.9 percent
Demand +2.4 percent +2.0 percent
Occupancy +0.4 percent +0.1 percent
ADR +2.5 percent +2.3 percent
RevPAR +2.9 percent +2.4 percent

(Source: STR/Tourism Economics)

“RevPAR growth exceeded expectations during the first quarter of the year and lifted our projections for 2018 as a whole,” said Amanda Hite, STR’s president and CEO. “However, because of the post-hurricane demand boost in 2017, we expect year-over-year occupancy declines during Q4 that will extend into 2019 with that year’s total overall performance affected.”

“Regardless, industry fundamentals continue at record levels supported by strong demand from both the business and leisure sectors. Solid economic indicators and a room construction total that represents just 3.6 percent of existing supply certainly help marketplace conditions as well.”

An accuracy report from STR and Tourism Economics showed the companies’ joint U.S. hotel forecast once again to be the most accurate among top industry prognosticators. To view the detailed accuracy assessment, click here.


For the total year, the U.S. hotel industry is projected to report a 0.4 percent increase in occupancy to 66.2 percent, a 2.5 percent rise in average daily rate (ADR) to US$129.74 and a 2.9 percent lift in revenue per available room (RevPAR) to US$85.89. RevPAR grew at least 3.0 percent for each year from 2010 to 2017.

The Luxury chain scale segment is likely to report the largest increases in occupancy (+0.9 percent), ADR (+2.9 percent) and RevPAR (+3.8 percent). While all segments should report increases for 2018, the lowest rate of RevPAR growth is projected in the Upscale segment (+1.8 percent).

All but one Top 25 Market (Houston, Texas) is projected to report RevPAR growth for the year. While most markets are projected in the 0 percent to +5.0 percent range, Minneapolis/St. Paul, Minnesota-Wisconsin, is the only U.S. Top 25 Market expected to see growth in the range of +5 percent and +10 percent.


For 2019, STR and Tourism Economics project the U.S. hotel industry to report a 0.1 percent increase in occupancy to 66.2 percent, a 2.3 percent lift in ADR to US$132.74 and a 2.4 percent rise in RevPAR to US$87.93.

The highest overall rate of RevPAR growth is expected in the Upper Upscale segment (+2.3 percent), while the lowest is projected among Upscale (+1.9 percent) and Midscale (+1.9 percent) chains.  

Different from 2018, Minneapolis is the lone Top 25 Market projected to report a negative RevPAR percent change for the year. The remaining 24 markets are expected to post growth between 0 percent and 5 percent.

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Source: STR