These words might not make sense if read separately. But weave them together and you will get:
“The millennial zeitgeist makes it almost mandatory for the industry to offer not only seamless movement but also ensure that security is not compromised.”
And the answer to this riddle is radio frequency identification (RFID). The innovative electronic lock, which offers contactless technology, provides the next level of ease of access for guests.
A RFID lock has electromagnetic fields that automatically identify and track devices attached to objects. With a huge range of RFID lock suppliers, brands offer various solutions, which can be online as well as offline in nature, and use near field communication (NFC), QR code, or Bluetooth.
This means that entering a secured room can be as simple as touching a card to the sensor, flashing one’s phone in front of the lock, or even just approaching the hotel room. No more struggling to insert a key card in the proper direction or swipe with just the right amount of finesse. The key factor responsible for making this technology easier to implement is the fact that more and more devices are getting compatible.
Many hoteliers are concerned about the cost; however, it is important to note that RFID locks have a much better lifecycle compared to magnetic wipe locks, and the key cards are reusable as well. RFID systems can also up the cool factor of a hotel by managing guest recognition systems, assets, laundry systems, android based maintenance systems, and even workout facility use. Take RFID one step further and provide guests with waterproof silicone wristbands, like the SmartBand. With unique RFID chips, guests can even flash their wrists to make cashless purchases. And when all activities are managed through a single system, the benefits for a hotel are evident.
NO MORE STRUGGLING TO INSERT A KEY CARD IN THE PROPER DIRECTION OR SWIPE WITH JUST THE RIGHT AMOUNT OF FINESSE.
Key players in the RFID market are dormakaba, ASSA ABLOY, MIWA lock, and Samsung. Cloud-based dormakaba mobile access solutions enable guests to open room doors with their own Bluetooth Low Energy (BLE) mobile phone or device, including the Apple Watch, as an alternative to a classic RFID keycard as well.
The 38-story Grand Hyatt in San Francisco installed RFID access control across their 659 rooms during a comprehensive renovation project. The goal was to install a secure locking system on all guestroom doors, a new access management system, and an energy management system to become more environmentally friendly. Guests love the idea of demagnetized keys, management said. The transformation was completed by Swedish security solution provider ASSA ABLOY Hospitality (formerly VingCard Elsafe.)
Radisson RED, a new brand that aims to “connect with that ageless millennial mindset,” has also introduced the same ASSA ABLOY RFID technology across their properties. In keeping with the stated mission, these new door locks are even compatible with the hotel’s mobile app. See? We told you:
By Dhwani Pathak Dave