New 95-unit pilot program will drive further expansion in the northeast region
WhyHotel, an alternative lodging service that operates pop-up hotels in newly built, luxury apartment buildings, announced online bookings for its next pop-up hotel are now available. Situated in Washington, D.C.’s NoMa area, the 95-unit pop-up hotel will be located at Equity Residential’s newly completed luxury rental property, 100 K Street NE, and is expected to run through the spring of 2019.
The new launch comes on the heels of WhyHotel’s recent $3.94 million seed funding announcement, which has allowed the brand to branch out into new locations, as well as attract top leadership talent. In order to continue driving its mission of operating more than 100 room pop-up hotels in new, multifamily apartments during lease-up, WhyHotel expanded its board of directors with the addition of Cathy Ross, the current CEO of Exclusive Resorts, who will bring her years of experience in the hospitality space to WhyHotel’s board.
As the CEO of the world’s leading luxury vacation and travel club, Cathy is a passionate, hands-on leader with a diversified background that includes 35 years of experience in a variety of consumer-facing companies, particularly in the hospitality space. According to Ross, “I am excited to bring my background in real estate development, asset management, finance, manufacturing, and hospitality, to the WhyHotel brand. They have a fascinating concept that is a win-win for both the real estate developer and end user.”
Located in Washington, D.C.’s emerging NoMa neighborhood, 100K Apartments appeals to residents and guests who crave a living experience that is elegant, refined and walkable to some of DC’s best amenities. Equity’s 100K Apartments offers an intimate ground floor courtyard and private rooftop, complimented by gorgeous amenities and apartment interiors that are available to both guests and long term residents.
“100K Apartments affords guests an elegant living environment in a hip neighborhood,” says Bao Vuong, President and Co-founder of WhyHotel. “We are thrilled to be offering our hotel-like amenities to Washington, D.C.’s vibrant NoMa neighborhood. The location offers great proximity to food venues, entertainment, art installations, and new amenities delivering every day.”
Within the 100K Apartment community, residents and pop-up hotel guests can enjoy working out in the double height fitness center or working from home in the resident lounge. Within each apartment the atmosphere continues with elegant finishes, including herringbone backsplash, hard surface flooring throughout and high-end KitchenAid appliances.
“We believe welcoming WhyHotel to our 100K Street will offer people visiting the NoMa neighborhood the chance to experience our newly completed luxury community while providing a unique amenity that our residents and potential residents can also enjoy and at the same time create incremental value as we lease up this terrific property,” says Benjamin Stoll, VP of Development, at Equity Residential.
For more information, visit www.whyhotel.com.